Filling a critical need.

OVERVIEW
Sharp Microelectronics of the Americas had a problem. They had just downsized their marketing department and had a massive marcom hole to fill. They brought us in as a virtual marcom manager to support the team. We worked with sales, products, and marketing to ensure a comprehensive and strategic approach that directly contributed to the subsidiary's success over the following 10 years.

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PRODUCT LINES & DIVISIONS SERVED

• Industrial, automotive and wearable LCD modules 
• Imaging sensors and camera modules
• Other sensor categories
• RF/Wireless
• LED modules/other optoelectronics components

INITIATIVES & WORK PERFORMED

• Led company-wide marketing initiatives from full rebrands to new website launches to thought leadership and messaging strategies
• Created/edited copy for brochures, whitepapers, application notes, podcasts, videos, websites and other collateral
• Coordinated with marketing and sales teams for creation and update of deal-closing presentation decks, including repurposing, rewriting and updating design for high volumes of content from Japanese headquarters
• Managed strategy, scheduling, booth design, PR and other activities for major technology and vertical industry tradeshows
• Managed a team of internal resources and external sub-contractors, including technical writers, web developers, graphic designers, etc.  

Free Consultation